How a personal injury firm answers every leadin seconds, around the clock
Andy Citrin Injury Attorneys' website and email leads now get an instant reply by email and text, day or night, in English or Spanish. Junk is screened out first, and serious cases reach the on-call team right away, even after hours. The median time for the team to claim a lead is 1.2 minutes.
- Industry
- Personal injury law
- Location
- Mobile, Alabama
- Built on
- Website forms, chat, the intake inbox, text and phone
- Time to live
- About 6 weeks from kickoff
Estimated from one extra signed case a quarter from faster replies. Results depend on your firm.
“It sounds like it's going great. I think it's going very well so far.”
The problem
The intake inbox went unwatched from 5pm to 8am, and the phones were answered by a person about 40 of the week's 168 hours. Accident victims choose a lawyer within days, often hours, so a slow reply loses the case. Most after-hours submissions are junk, so the team needed speed without being woken for spam.
“Two minutes is too long in 2026… we don't have to settle for a two-minute response when AI could give us an instant response.”
What we built
- An instant acknowledgement by email and text for every website, chat and email lead, in English or Spanish.
- A junk and test screen that runs before anything else, so spam never reaches the team.
- Each real lead is sorted by urgency.
- After hours, urgent leads reach the on-call team right away.
- A weekday morning summary and a response-time dashboard for the firm's leadership.
Results
- The median time for the team to claim a lead is 1.2 minutes, ahead of the firm's 2-minute goal.
- Junk and test submissions are screened out, so the team only sees real people.
Common questions
Want this for your company?
Start with a 3-session audit. We map how your office works today and rank what to automate first. Every project is live within 30 days or your money back.
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