How a multifamily firm finds rentersthrough partners, not ads

Cider Moon Investment Group fills units through local partnerships instead of more ads: its outreach system finds and emails potential partners near each property every day, and 56 ICP organizations have said they're interested so far. We also saved more than 17,000 files from four properties before a software switch.

At a glance

Industry: Multifamily real estate
Location: Georgia, Tennessee, Alabama and Texas
Built on: Google Sheets, Instantly, Dropbox, AppFolio
Projects: Partner outreach, business development outreach, statement filing, AppFolio backup

~$130K/yrestimated ROI

17,000+files saved from four properties before a software switch

56interested partners

2xthe average cold-email reply rate (Instantly 2026 benchmark)

Estimated from 1 in 10 interested partners placing a tenant, plus outreach and admin time saved. Results depend on your business.

“If they go actually take that step, then it's all been people that actually are interested and have good conversations.”

Chris Mooney, Managing Partner, Cider Moon Investment Group

The problem

Partner outreach

The firm filled units with ads, SEO, flyers and mailers, and had no steady outreach to the organizations that place renters.

Statement filing

The managing partner downloaded and filed bank statements himself every month.

AppFolio backup

When the firm switched property management software, a standard export would have left most of the resident history behind.

What we built

Partner outreach

Emails organizations that place renters near each property, with a tailored email to each one, sent daily.

Business development outreach

A tailored email to each target firm, sent on a schedule.

Statement filing

Each month's bank statements are filed into the right folders automatically.

AppFolio backup

Every resident's ledgers, documents and messages, every rental application with attachments, work orders and prospect records, saved into organized Dropbox folders.

Results

Partner outreach

6.5% reply rate and 2.4% interested, against cold-email averages of about 3.4% replies and 0.5% positive replies.

AppFolio backup

More than 17,000 files saved from four properties into organized Dropbox folders.

Common questions

How can an apartment owner find renters without paying for more ads?By reaching the organizations that place renters. Cider Moon's system finds them near each property and emails them personally every day.

Is automated outreach fair-housing compliant?Every email is checked by automated reviewers for fair-housing language and property accuracy before it can send.

Can you get your data out of AppFolio before you cancel?Yes. We saved every resident record and rental application, plus work orders and prospect records, from four properties into organized Dropbox folders, more complete than a standard export.

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